Our exclusive styles are made with you in mind. We buy and design sophisticated, chic and modern styles we know you'll love. We invest in superior construction and high-end finishes to make your Soho purchase a true representation of affordable luxury.
We promise we'll do everything we can to make shopping with us a great experience! If you have any suggestions on how we can improve, please let us know!
Vacay feels / without the flight /
Details. Details. Details.
So many new arrivals will have you asking “One of each please!”
From our go-to Levi’s denim cutoffs to easy spring crop tops your wardrobe will surely thank you. Making vacay selfies all that and more.
A cohesive outfit is a must. When accessorizing, make sure to pick elements that communicate the same type of a vibe as the outfit. Simple, delicate details are always the key to perfecting a look.
Step out with CONFIDENCE.
It’s your best asset.
HERE IS OUR GLOW SECRET:
AMUSE HIGHLIGHTER! This stuff is a killer! Our customers swear by it and so do we! The prettiest pigments of shimmer in three pretty shades. Seriously everything you need to get the perfect highlight.
THE PERFECT FORMULA for a stunning on and off camera glow.
HIGHLIGHT PERFECTED.
WANT TO GLOW ALL SUMMER LONG? SHOP AMUSE SINGLE HIGHLIGHTERS!
BOTH. SOHO is more than a label, it's a lifestyle. We believe you shouldn't have to choose between comfort and lux, you can have both.
WITH INSPO being so accessible on Pinterest, tumblr and Instagram it gets kind of hard to keep track of it all. I like saving the images I really love to my collections, then camera roll, then adding them to my tumblr, to keep everything in one place. If I really love a photo and want to reference it later, I will favorite it in my camera roll to make it accessible.
